As a responsible business, Domino’s is committed to ethical marketing practices. We are committed to marketing that is truthful, accurate, balanced, substantiated, inclusive and not misleading, derogatory, degrading or offensive. Strict advertising guidelines apply in many of the markets in which we operate, and we are proud members of advertising boards in many of these locations. Our advertising is always clearly identifiable and is not presented as research or other published formats. In this way, we aim to ensure that our advertising practices support us in building meaningful relationships with our customers based on trust.

As the business landscape continues to evolve, driven by changing customer expectations and societal values, we recognise the urgent need to adapt and respond responsibly. In light of this dynamic environment, in FY23 we developed eight core principles to guide our future marketing practices. These principles embody our commitment to responsible marketing practices, emphasising transparency, authenticity and ethical conduct.

By aligning closely to the evolving needs and expectations of our customers, while upholding these core principles, we aim to develop a marketing strategy that not only resonates with our audience but also contributes positively to the broader societal landscape.

Our eight core principles:

1. Be truthful and clear in all our communications

2. Be transparent about our products and intentions

3. Champion healthy choices

4. Protect consumer data and privacy

5. Take extra care around marketing to children and teens

6. Represent and showcase diversity and inclusion

7. Drive responsibility through marketing

8. Drive meaningful sustainable impact