Improved online ordering experience

Customers in all our markets now benefit from an improved ordering experience. Returning customers now start the ordering experience directly on the On Line Ordering (OLO) menu at their local store. Based on data, we know that customers typically order from the same store or to the same address, so for returning customers we default their next order to the same details, saving them between 30 and 45 seconds in the ordering process.  Globally, we also rolled out new native ordering apps to all DPE markets in FY23. These native ordering apps have made ordering faster and easier – we have seen a reduction in the time it takes to complete an order and an increase in conversion rates.  In addition, when customers order through our native ordering apps, they now receive live order status updates via push notifications. The push notifications keep them informed of their order status in real time, so they can get on with other things while knowing where their order is. Finally, customers can now save voucher codes to their account in their ‘Domino’s Wallet’, so if they receive an offer from Domino’s but only want to order Domino’s in the next few days – their voucher code is saved in their account for easy and convenient access later. This feature also allows us to give customers voucher codes directly to their account, rather than sending them voucher codes they need to copy and apply while ordering.

Launch of in-store kiosks in Europe

We have also been looking at ways to improve the ordering process in our stores. In European markets, many stores now offer customers convenient and easy-to-use kiosks for in-store ordering. Data shows that customers prefer this type of in-store ordering as they explore the menu more and order more personalised items.